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RGM Alliance

RGMA provides a “Best of Both Worlds” solution by fusing the benefits of site-specific advertising with those of a traditional ad network.

delivering campaigns to the right audience in the right environment

The Alliance is powered by direct relationships with publishers screened on five key criteria: brand integrity, site content, audience quality, ad placement, and ad performance. With publisher partners organized into content channels, audience segments and/or custom groups created by advertisers, the Alliance provides effective reach to specific target audiences while engaged with premium, brand-safe content

targeting

THOUSANDS OF SEGMENTS

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    Moms On-the-Go
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    Millennials
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    Luxury Auto Buyers
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    Leisure Travelers
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    Fashionistas
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    Business Decision-Makers

TARGETING OPTIONS

  • Behavioral
  • Lookalikes
  • Demographic
  • Contextual
  • Geo-targeting
  • Intenders / Hand Raiser
  • Social

RGM Alliance has partnered with Nielsen to create an innovative means to identify publications fitting advertiser’s campaign targets based on a choice of over 5,000 Demographic and Psychographic profile points. RGMA is the only
Vertical Network utilizing this approach to create data driven channels for advertisers to successfully capture their target.