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KIA K900 EXPERIENCE

  • DIGITAL ADVERTISING
  • CUSTOM PROGRAMS
  • EVENTS & PRODUCTION
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DINE & DRIVE

What better way to celebrate the launch of a new vehicle than to get qualified consumers behind the wheel?
RGM Group did just that for Kia Motors. First in 2013, with the Cadenza Experience. And again in 2014, with the K900 Experience.

MORE THAN 3,000 TASTEMAKERS

HAND RAISERS ACROSS 8 MARKETS NATIONWIDE


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Philadelphia

Chef Kevin Sbraga

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Chicago

Chef Graham Elliot

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New York

Chef P.J. Calapa

CULINARY EXPERIENCE

RGM Group sought out eight highly-acclaimed restaurants in eight markets, secured complete restaurant buy-outs, and worked closely with each of the eight chefs to engage with its event attendees. OpenTable VIPs were invited for a night of complimentary dinner for two, complete with a chef appearance, and a chance to test-drive the all-new Kia K900 luxury vehicle.

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ONSITE ACTIVATION

Through strategic execution, RGM Group was able to capture invaluable market research for Kia Motors. Each activation including, onsite data collection, impressive vehicle displays, branded mocktails, menus, and guest takeaways, positioned the brand as a real competitor within the luxury automotive segment.
In addition to custom lighting and video production, RGM Group utilized onsite social streaming technology to generate buzz among each of its client’s top markets.
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